Posted on 05. Nov, 2014 in Election Media Release, News

The Liberals’ ‘Moving Victoria’ advertisements have cost taxpayers almost $10 million over an eight month period, analysis finds.

In recent months, Denis Napthine’s dishonest advertisements have appeared on television, radio, newspapers, online, billboards, train interiors, trucks, taxis and street furniture.

Labor’s analysis reveals the Napthine Government wasted approximately $9,243,374 on the Moving Victoria campaign between November 10, 2013 and June 28, 2014.

2840 metro television advertisements (totalling 29 hours), 2803 regional television advertisements (totalling 38 hours) and 3191 radio advertisements (totalling 43 hours) were broadcast during the period.

TV advertisements appeared during broadcasts of Masters of Sex, Snog Marry Avoid, Embarrassing Bodies, Cops: Adults Only, Tattoo Nightmares and an obscure German film aired on SBS between midnight and 2am.

Denis Napthine’s newspaper advertisements alone would cover 100 MCGs. Some advertisements in regional newspapers were promoting Frankston Line works over 300 km away.

Other examples of waste included two utes, carrying billboards, driving up and down Alexandra Parade eight hours a day for 40 days, and over a thousand ads on taxis, trains and street furniture.

Quotes attributable to Mr Pakula

“People struggling home from their overcrowded, delayed or cancelled train are getting bombarded with ads about how perfect the Liberals think the transport system is.”

“How can Denis Napthine find $10 million for his taxpayer-funded ads but he still cut a program that taught kids how to read?”

“Playing every ad back to back would take almost three days – the world’s worst movie marathon.”

Key Facts

In 2010, the Liberals promised to crack down on Government advertising by setting up a five person panel headed by a retired judge. It’s just another broken promise.

 Total Moving Victoria online advertising spend was $1.2 million.

 Under Labor, television advertising will be limited to health and safety, community wellbeing and behavioural change. The Premier will issue advertising guidelines and the Auditor-General will have oversight.

 A Labor Government will put new advertising standards into legislation.


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