Posted on 18. Nov, 2010 in Election Media Release, News

Victorian Labor today launched the latest digital tool of its 2010 Election Campaign – an exciting new iPhone application.

Victorian ALP State Secretary and Campaign Director, Nick Reece, said the iPhone app was the latest in a number of new technologies the Victorian ALP was using to better communicate with voters.

“It is part of a vision we have for the 2010 election campaign and beyond – a vision that includes new ways for people to get politically active,’’ Mr Reece said.

“The way people communicate and seek out or share information is constantly changing and political parties are no different to other organisations – we must look for new ways to connect with the community.”

Mr Reece said the iPhone app was the latest in a series of initiatives developed for the election campaign, and followed Labor TV and the a video competition, Get Involved.

“The iPhone app enables the user to receive real time news updates and tune in to Labor TV while on the go,” he said.

To download go to the iTunes store and search for Victorian Labor.

Mr Reece said Victorian Labor’s efforts to reach out to voters were in stark contrast to Ted Baillieu’s Liberal-National Opposition.

“Labor is using the reach of digital media more than ever before to break new ground  – the live streaming of Premier John Brumby’s campaign launch, a video competition and the opportunity for all Victorians to get into the election campaign like never before with Labor TV,” he said.

“These initiatives are all designed to positively engage voters, everyday Victorians, in a genuine dialogue about choices for the future.

“It’s about giving Victorians an opportunity to connect directly with John Brumby and his team as they outline their vision for the times ahead, their plan to keep the jobs coming to Victoria and keeping the economy strong.”

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