Posted on 09. Jun, 2010 in Victoria

Melbourne has scored another major sporting coup with Tiger Woods confirming he will return to defend his Australian Masters title at Victoria Golf Club Cheltenham in November.

Tiger Woods will join other big name signings for the 2010 JB Were Masters including Australian star Geoff Ogilvy, Spaniard Sergio Garcia and Colombian Camilo Villegas.

Premier John Brumby said he expected the event to be as successful as last year’s Masters which injected $34 million into the Victorian economy – almost double the pre-tournament prediction of $19 million.

“We are delighted Tiger Woods has chosen to come back to Melbourne to defend his Masters title in November, further cementing our state’s position as the sporting capital of the world,” Mr Brumby said.

“Victorians love sport and have shown they are passionate about their golf. The 2009 event smashed all records for previous golf tournaments in Australia and I expect the 2010 event will surpass its success.

“Last year’s event was fantastic for Melbourne and Victoria and delivered a massive boost to our tourism industry, attracted thousands of visitors to our state and beamed Melbourne to a global audience.

“The Masters will be Tiger Woods’ only Australian appearance in 2010 and we are expecting more than 100,000 people to attend the tournament.

“Tickets went on sale at 9am this morning and I encourage people to get in early and buy tickets as there is every chance they will sell out.

“Ticket prices for the event remain affordable for families and General Admission to the tournament will cost $49 per day, while children under 14 will receive complimentary access if accompanied by a paying adult.”

Tourism and Major Events Minister Tim Holding said today’s announcement would be welcomed by the tourism industry with almost 40 per cent of visitors to last year’s event coming from interstate or overseas.

“Last year hotels and the tourism sector enjoyed the best week of the year with many at full capacity, and golf courses around Victoria reported dramatic increases in business in the weeks and months following the tournament.” Mr Holding said.

Mr Holding said Melbourne was crowned the world’s Ultimate Sports City for the third successive time this year.

“Melbourne has a calendar of sporting events that is envied worldwide – from the Australian Open Tennis, Formula 1 Grand Prix, AFL Grand Final, to the Boxing Day Test, Spring Racing Carnival and Australian Masters Golf,” Mr Holding said.  

“Later this year we will host the world’s best cyclists at the UCI Road World Championships in Melbourne and Geelong, we will also have the 150th running of the Melbourne Cup in November and next year we host the world’s best golfers at the Presidents Cup.

“I would like to congratulate IMG and the Victorian Major Events Company on their work in making this year’s event as exciting as possible.”  

The 2010 JB Were Masters will take place from 11-14 November at Melbourne’s Victoria Golf Club. Tickets are available through Ticketek on 132 849 or www.ticketek.com.au

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