Posted on 20. May, 2010 in Victoria

Regional Victorian food and wine will be plated up more often at Asian dinner tables thanks to a series of trade events showcasing the world-class qualities of our local produce at the 2010 Shanghai World Expo.

Speaking following one of three Victorian Government dinners promoting the State’s food and wine capabilities, Industry and Trade Minister Jacinta Allan said the high-level events would help local producers target key Asian buyers.

“Victoria’s presence at the 2010 Shanghai World Expo is an unrivalled opportunity to showcase what our State can offer China across key industry sectors,” Ms Allan said.

“The Victorian Government has invested in activities that maximise opportunities at the Shanghai World Expo to promote our food and beverage capabilities to key Asian buyers.

“This support will help ensure that as China’s economy continues to grow and demand for western-style products increases, Victorian food and beverage companies are well placed to meet these opportunities to supply clean, safe and fresh high quality, premium products.”

Ms Allan said regional Victoria stood to benefit from the promotion.

“Regional and rural Victoria is Australia’s foodbowl and is renowned for its quality food and wine,” she said.

“As demand increases for Victorian food and wine, regional and rural Victoria will reap the benefits of increased food exports.”

Ms Allan said last night’s dinner event in Shanghai was one of three functions, the others in Guanghzhou and Beijing. 

“Each event includes guests from key industry groups including importers and distributors, chefs and food industry staff, purchasing managers, retail sectors and media,” she said.

Ms Allan said the Brumby Labor Government was also taking three food and beverage-focussed outbound trade missions to China, beginning this month.

“In 2007-2008, China was Victoria’s biggest trading partner with two-way trade worth over $10 billion,” she said.

Ms Allan said the Victorian food industry was a highly-skilled workforce with more than 30,000 primary producers and 2000 food manufacturers processing products ranging from meat, dairy and confectionary to oils, grains, fruit and vegetables.

At the event, Ms Allan also launched the Shanghai Statement – a document encompassing all that Victoria is doing throughout the expo to promote our industry and trade capabilities to the world.

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