Posted on 08. Sep, 2010 in Victoria

Spending by international overnight visitors to Victoria has reached an all-time high, with visitors from across the globe parting with a record $3.9 billion in the year to June 2010.

Tourism and Major Events Minister Tim Holding said Tourism Research Australia’s International Visitor Survey showed spending by international visitors to Victoria increased by 7.5 per cent in the last financial year, while key competitors New South Wales and Queensland saw international tourist dollars decline.

International overnight visitors to regional Victoria are staying longer and spending more, with Daylesford and the Macedon Ranges, Gippsland, the High Country, the Great Ocean Road region, the Mornington Peninsula and the Murray region all experiencing a rise in international overnight visitors.

“International visitors spent almost $300 million outside of Melbourne over the year, an increase of more than 5 per cent, while the number of nights international visitors spent in regional Victoria increased by more than 20 per cent,” Mr Holding said.

“The Brumby Labor Government continues to support tourism in Melbourne and regional Victoria. Visitor spending really boosts the industry, promoting investment and jobs.

“These results demonstrate the resilience of regional Victoria and the tenacity of regional tourism operators to overcome the challenges associated with events such as the global financial crisis and bushfires.”

Victoria’s tourism success story continues, with the number of international overnight visitors rising 4.5 per cent to 1.55 million over the year – the highest on record. They also spent an all-time high of 41 million nights in the State, an increase of about 14 per cent, the survey showed.

Mr Holding said there were increases in the number of visitors to Victoria from many countries including New Zealand, the USA, Malaysia, India and China.

Chinese visitors were the highest spending international visitors, tipping more than $600 million into the State’s economy over the year.

“With China expected to become Victoria’s largest international visitor market by 2015, our Government recently announced a new $8 million international marketing campaign to target the rapidly growing China market,” Mr Holding said.

“We would expect to see Chinese visitor numbers grow even further, with Air China flights from Beijing to Melbourne and China Southern Airlines flights from Guangzhou to Melbourne both increasing to a daily service from November this year.”

The statistics will be available at: http://www.ret.gov.au/tourism/tra/international/survey/Pages/default.aspx

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