Posted on 26. Nov, 2010 in Election Media Release, Victoria

A future Brumby Labor Government will invest more than $80.6 million and establish Creative Victoria to ensure the arts and creative industries in Victoria continue to strengthen and thrive.  

Releasing Labor’s Arts and Creative Industries Policy, Premier John Brumby said a key element of the policy would be the establishment of Creative Victoria, which would bring together creative industries and arts organisations under one banner.

“Creative Victoria will provide an overarching organisation for all arts and creative industries in Victoria with a primary focus on growing jobs and promoting links, skills development, innovation and ideas among them,” Mr Brumby said. 

“Under Labor, the arts sector has thrived and our screen and design sectors have been re-invigorated with renewed focus and investment.

“Establishing Creative Victoria is the next important step in building these sectors, and better linking them in Victoria to make sure we continue to be a creative powerhouse.

“Under Creative Victoria, cultural organisations and industries currently overseen by Arts Victoria and those relating to screen, digital games and design that reside with the Department of Innovation, Industry and Regional Development will be brought under the one banner.”

Minister for the Arts Peter Batchelor said Creative Victoria would be located within the Department of Premier and Cabinet in recognition of the leadership role our creative industries play.

“Only Labor has a comprehensive arts policy and only Labor understands and values the contribution our creative people make to strengthening our communities,” Mr Batchelor said.

“We believe the proceeds of our strong financial management should be invested in preserving and enhancing our cultural life and creative industries for all to enjoy.

“Under this policy, there will be new opportunities for our musicians, performing artists, designers, visual artists, film-makers and comedians at all levels, which will mean there will be more opportunities to enjoy their work across Victoria.”

Mr Batchelor said another key announcement under the Labor Arts and Creative Industries Policy was the $4 million to expand the Melbourne International Comedy Festival to keep the laughs coming.

“The $4 million over four years for the Comedy Festival will help organisers expand the festival and ensure it remains the biggest comedy festival in the southern hemisphere,” he said.

“The Melbourne International Comedy Festival has made Melbourne one of the top three places in the world for a laugh, along side Edinburgh and Montreal.

“From humble beginnings this festival has grown to a world-class event, this year delivering almost 5000 performances, 369 shows and attracting audiences of more than 500,000.

“The economic benefits from this festival are significant for our city, and it helps draw visitors and create local jobs, with this year’s performances involving 1700 people, including performers, technical crew, writers and producers.

“Through this additional funding we want to see the festival continue to expand, drawing more visitors, creating more jobs and providing more laughs.

“Labor has been a strong supporter of the arts, doubling the arts budget since 1999, and invested strongly in design.  A future Brumby Labor Government will continue this strong support.”

Key initiatives under the Brumby Labor Government’s Arts and Creative Industries Policy include:

  • $30 million for Stage 2 of the Geelong Performing Arts Centre redevelopment;
  • $4 million to boost the Melbourne International Comedy Festival;
  • $2 million to expand audiences for the Melbourne International Film Festival;
  • $24.7 million music industry package, including $12 million for Australian Music HQ, $10 million for Victoria Rocks and $2.7 million for FReeZACentral
  • $13 million for a state-of-the-art new home for Circus Oz in Collingwood;
  • $1 million to develop a business case for a new National Centre for Fashion & Design;
  • $2 million for ‘pop-up’ designer stores for emerging designers across Victoria;
  • $1 million to expand the L’Oreal Melbourne Fashion Festival in 2011 and support the Decades of Fashion retrospective to celebrate the festival’s 15th Anniversary;
  • $100,000 to support the 2011 Melbourne Spring Fashion Week;
  • $200,000 for an annual program of inbound fashion buyer visits; and
  • $500,000 for a new Melbourne Fringe Festival small grants scheme.

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