Posted on 13. Nov, 2010 in Election Media Release, Victoria

Victoria’s thriving music industry will rock even more under a future Brumby Labor Government, with $24.7 million to be injected into a new contemporary music headquarters and expansions of Victoria Rocks and FreeZACentral to support more up and coming musicians.

Making the announcement today alongside two-time ARIA Hall of Fame inductee Rick Grossman (Divinyls/Hoodoo Gurus) and two-time ARIA Award-winning singer/songwriter Monique Brumby, Premier John Brumby said shining a spotlight on music was a key part of Labor’s package for the arts.

“This big boost for music will further cement Victoria’s reputation as Australia’s home of live music and ensure we look after our established musicians and continue to foster new ones,” Mr Brumby said.

“Melbourne’s energetic and vibrant music scene is a result of both the passion of local musicians and the huge appetite of local audiences for live music.

“We recognise the huge contribution contemporary music makes to this state and that is why we’ve been funding programs that help singers, songwriters and musicians for years.

“Labor is the only party that has consistently committed to Victoria’s music industry and through these new initiatives, our support will be stronger than ever before.”

Mr Brumby said the centrepiece of this announcement was $12 million for a new Melbourne headquarters for contemporary music.

“Our $12 million Australian Music HQ will be to music what the Arts Centre is to the performing arts, and what the Wheeler Centre is to books, writing and ideas,” he said.

“Modelled on the Wheeler Centre, our new Australian Music HQ will provide a home for Music Victoria, and key sector organisations, such as the Australian Independent Records Labels Association, The Push and FreeZA.

“It will also provide a performance space and online resources to support musicians across the State.

“It will be a vital hub for Victorian musicians and its establishment recognises the important cultural and economic contribution the music sector makes to Victoria.”

Mr Brumby said a further $10 million would be provided to expand the successful Victoria Rocks program and $2.68 million to continue the highly popular FReeZACentral program for budding young musicians.

Minister for the Arts Peter Batchelor said the $10 million to expand Labor’s highly successful Victoria Rocks program would provide new instruments of support for musicians.

Victoria Rocks has helped launch or further the careers of music acts like Dan Sultan and The Temper Trap, and is highly popular with musicians,” Mr Batchelor said.

“Under this expansion, our new Music Passport initiative will open the door for Victorian musicians and managers to take on the international music scene, helping them to target international music markets and create sustainable international careers.  

“This initiative will include trade delegations, international marketing and promotional campaigns and export-ready skills and training services.

“There will also be new Quick Response grants of up to $1500 to enable musicians to take up opportunities that come out of the blue, Stepping Stone grants for Indigenous musicians and those from culturally and linguistically diverse backgrounds, and four more years of FReeZACentral for next generation music industry professionals.”

Mr Batchelor said the program also included $1 million to establish a code of best practice for music venues, designed to make our great live music venues even better.

“This will include one-off grants of up to $10,000 for venues to improve areas such a soundproofing, acoustics and Pas, and small event grants of up to $1500,” he said.

“We are also increasing our support of the ‘Australasian World Music Expo’ and the ‘Face the Music’ conference and, in recognition of Victoria’s great strength in songwriting, we will establish a new event or series of events that celebrate and promote the art of songwriting.

“Victoria, under a Brumby Labor Government, will rock on like never before.”

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