Posted on 28. May, 2010 in Victoria

Carve up your favourite roast this winter with fresh meat, poultry, fruit and vegetables from regional and rural Victoria as part of a $200,000 Brumby Labor Government-backed campaign to support local farmers and food producers.

Launching the Put Victoria on Your Table: Roast Collection campaign today at Bendigo Wholefoods, Member for Bendigo West, Bob Cameron, representing Regional and Rural Development Minister Jacinta Allan, said the June promotion would aim to support local farmers and producers by promoting their produce at 50 events across the state celebrating the family roast.

“The traditional family roast can be even better by purchasing local meat or poultry, and local fruit and vegetables,” Mr Cameron said.

“Victoria is Australia’s food bowl and buying local means you also support jobs and prosperity in regional and rural Victoria.

“There are more than 2000 food processing firms and 820 wineries across 21 wine regions – more than any other state.

“With an annual turnover of over $25 billion and exports of $5.6 billion, Victoria’s food and beverage industry is a significant contributor to the Victorian and Australian economies.”

Mr Cameron said the Brumby Labor Government had committed $1 billion towards the Food Bowl Modernisation Project to secure water supplies for growers and producers in the food bowl region.

“We also support Farmers Markets across the state with a $2 million program, and we host a Taste Provincial Victoria stall at Prahran Market that gives smaller food producers an eight week, rotating period to market their products to Melbourne consumers,” Mr Cameron said.

“In addition to these outlets, many organic or wholefoods stores, and even supermarkets, now stock locally grown produce which makes it easier for all Victorians to plate-up with regional and rural produce.”

Mr Cameron was joined at the launch by Bendigo chef Ben Nickentenko who gave details on the preparation and cooking of a roast lamb with all the trimmings, which included a selection of locally produced ingredients, including wine, seasonings and vegetables chosen by local grocery store, Bendigo Wholefoods.

Under the Roast Collection promotion, close to 50 cooking and feasting events managed by Melbourne Food and Wine will happen throughout metro and regional Victoria during June, including shared dining experiences, red wine matching sessions, master classes and farmer’s market activities.

For more information visit http://www.melbournefoodandwine.com.au/food-wine-in-victoria/put-victoria-on-your-table

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